Saturday addition 12: The Affordable Art Fair

This addition is a bit late because I have found it hard to write. It is not supposed to sound bitter, but me asking questions of myself, and hopping for advise or comments from the reader.

Yestrday I went to the Affordable Art Fair at Battersea Park, London. I have been meaning to go for years but never quite got roud it it.

The fair is a collection of galleries selling “affordable” artwork as the name implies. Different from other fairs with works being tens of thousands, a large amount of the work I thought was reasonably priced in relation to the fair costs, time, materials, and skill required at create them.

My issue with writing this post, is that this is where I want to be in my artistic career. I want to be selling my work, this is is the price range I feel is morally and economically viable. My question is how do you “get in”?

I read many blogs on how to market yourself, networking, getting a niche for yourself and your work. My problem, I hate selling myself, and my “niche” is that I love doing everything, the subject of my work is re looking, questioning, and responding to what is around me, the idea that you can have many ideas at once, but only ever concentrate on one thing at a time.

The fair left me envious of those artists I feel are equal to me and how they have”made it”, more driven to try to network and develop my career better, and the usual art lust.

For pictures (as we always need something to look at) I share my top 3 artists/works/galleries from the show (the art lust) all the images are from the gallery websites and not taken my me. If you get a chance go and have a look for yourself! There is so much work to see!

Saliha Elhoussaini at the Red Gallery (Image taken from the galleries website) (L10)

This work gives me total art envy, I wish i had the patience and concentration! It is the most beautiful piece of paper art, created on tracing paper, the pin pricks give the paper the impression of it being a thick, luxurious fabric, skill, class, gorgeous!

Frank De Graaf’s photography at Ronen Art Gallery (D1) (image taken from the gallery website)

20131026-101251.jpgAgain art envy, from the quality, richness and textures of the photography, to the finish of the print, and the historical context of the Dutch painting style reinterpreted in a contemporary manner, I would love one of this artists amazing pieces!

Grant Legassick at Magnum Opus Fine Art (image for the gallery website)

20131026-101841.jpgThe image I loved the most is not on there website. It is a Photographic print taken in Westminster. It is multiple images taken in black and white layered over each other and give the impression of a fine, delicate pencil drawing, of time, of the movement and speed of London. His work is varied and amazing, working with photography and digital media.

Published by sophiesart

East sussex based artists, photographer and art teacher. Inspiration, Education and Wellbeing and the core of The Arts School where I teach a range of courses to develop your confidence, knowledge and skills. My own work reflects the world around me. I love collaboration so contact me to see how we can work together

2 thoughts on “Saturday addition 12: The Affordable Art Fair

  1. Thanks for this post, because I too have never been, although always plan to. Just looked at the website for details of being involved. Unfortunately, they only deal with galleries. I love the work you selected.

    1. The Other Art Fair (that I went to last week) is for artists exhibiting themselves, this is for smaller galleries. The upside, is to get a look at what galleries you would consider would fit well with your own work and try to apply to them. Thanks for reading and commenting, best part of blogging is knowing you are not alone!

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